Philadelphia International Airport
This campaign was a concept I created for the Philadelphia International Airport back in 2016. The campaign as a whole didn’t move forward but this particular campaign was a highlight (for myself and for the client). This campaign utilizes bold visuals within a flexible framework to enable us to communicate both holistically about how PHL isn’t what it used to be (it’s better!), as well as individually feature amenities, services, and attractions within the PHL experience. Tying it all together is an enthusiastic invitation to passengers that gets to the true heart of why they are traveling in the first place.