As a part of the rollout of the new Radian brand, I was tasked with creating two infographics about Customer Relationship Management (CRM), each targeted to different audiences. One is reaching Loan Officers and the other is meant for Real Estate Agents.
We were provided high-level copy by the client and tasked with flushing out more granularly for these two specific audience. Using the new brand guidelines (i.e. rounded corners, specific graphic shapes and new colors/fonts), it was my job to take those elements, along with the developed copy, and created an easy-to-digest, infographic.
In cases like these, it’s always about diving into the information as much as possible and getting that overall understanding. Once you have that, it’s easier to map out visually for others.