2016 marked the first year Philadelphia hosted a Big Climb event. The run took place in Philadelphia’s tallest skyscraper – The Comcast Center! I was asked to create the event logo.
I was to highlight the Comcast Center building with two separate lock-ups. The first was a graphic representation of just the Comcast building. The second logo incorporated the building into a larger illustration of the skyline as a whole.
The challenge was figuring out a way to graphically represent the Comcast Center, with all it’s angles and perspective, stay true in it’s representation, while simultaneously keeping the graphic simple enough to fit in with the rest of the skyline.