The Wanamaker Building
The Wanamaker Building, a historic Philadelphia landmark, currently has thousands of square feet of commercial office space available for lease. While the building strongly embraces its iconic past, they saw the need to appeal to a more energetic, youthful demographic.
They approached Munroe to help raise awareness about their commercial office space vacancies, with the goal of attracting creative agencies and tech firms. By working in tandem with their extensive lobby renovations and other building upgrades, we collaborated
with the Wanamaker team to create a fresh identity that honored the building’s history while bringing the brand into the present.
We achieved this by developing an elegant, modern logo with the accompanying tagline, “Space that inspires.” This was executed across various signage, a leasing brochure for brokers, and social media to help increase awareness of the new brand and position the building as a great place to work.