Lutheran Social Ministries of New Jersey
I created this logo for The Villa at Florham Park, a senior living home in upstate New Jersey. The landmark was formerly home to the Sisters of Charity of Saint Elizabeth and, in 2016, gained a new owner and opened to the public.
Keeping in mind this history, I created a logo that no longer focused on the religious aspects but also didn’t completely forget about it either. There’s a subtle cross that is shown in the negative space of the flower. They loved this and it was the clear winner of our logo presentation.
Following the identity of The Villa, was a kick off campaign which consisted of stationary, business cards, several print ads, a billboard, and a brochure.